About Touchpoint Digital Group

Our Team

We specialize at 'future-proofing' Businesses and turning them into...highly successful 'Social Businesses.' We excel at helping large businesses or even smaller entrepreneurial businesses to succeed with their Social Business initiatives and achieve rapid business growth, 10x - 100x sales and EBITDA success.

Touchpoint Digital Group is the connective tissue between existing IT, marketing & operations. We know how to help you engage your employees, suppliers + customers more effectively today. We create a dynamic network effect that characterises successful businesses in the Networked Era. 

Companies hire and retain Touchpoint Digital Group for Nine Key reasons:

► To initiate a Brand Strategy, Digital or Social Media Audit

► To establish a Brand, Digital or Social Media Strategic Plan tied to ROI

► To unlock the value of Social Technologies for large Corporate Businesses/Enterprises through our unique, highly successful and proven Social Business Design process

► To create a 3rd Party perspective on established Social Media, Branding & Social Business Initiatives. Having worked with some of the most successful Fortune 500's, we have invested hundreds of millions in understanding and testing, what works and what does not

► To help establish Greater Trust, Authenticity & Credibility with a specific target market through Social Media and our integrated next-gen approach

► To 'future-proof' their businesses to be Social Businesses in the Networked Era 

► To make a difference by providing Expert, innovative advice, expertise and knowledge

► To push the boundaries of what’s creatively and technically possible. We are expert positioning, online marketing, recurring revenue models, brand building practices, and 10x -100x rapid growth strategies

► Importantly, our cutting edge tested and proven SYSTEM works in any business, anywhere in the world, in boom or recession

Our growing roster of talent consists of Digital Pioneers, Innovators, Mobile Experts and some of the foremost thinkers in Social Business Design. And, a group of experienced Management Consulting Professionals, Digital Experts and Academic’s seasoned in delivering organizational change and innovation.

Our team is passionate about leveraging our advanced technology, thoughtful design and collaborating closely with businesses to create effective ecosystems to drive social change with staff, suppliers, stakeholders and partners.

'Arguably every business is a social business -  because every business has people in it; and people presumably are intrinsically social beings.  So I don’t think it’s a question of brining it into the business I think it’s a question of unlocking it.'

We bring an unmatched mix of proven expertise and forward-looking vision on behalf of our global clients. Touchpoint Digital Group helps organizations create, deliver and capture value. We excel at innovation and build new products, services and businesses. We are strong believers that 1 + 1 = 3 in today's global marketplace.

Touchpoint Digital Group client base and experience extends across many industries and ranges from emerging startups, Web, Augmented Reality and iPhone App Developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands.

Our objectives are simple – become an integrated partner with our clients; provide aggressive outbound Digital, Mobile, Social Media, Augmented Reality experiences, technology support and Social Business Design; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships. We believe in constant collaboration every step of the journey.

Digital Influence. In addition to your Social Business Design & Social Media marketing needs, Touchpoint Digital Group also has years of experience and success with traditional Public Relations, New Media Marketing, Influence, product launches, promotions, contests and other engagement and community building campaigns. If you’re looking for some good old-fashioned relationship building and storytelling to complement your social media marketing, Touchpoint Digital Group can help you in the following areas:

• Press Tours + Analyst Briefings
• Press, Analyst and Blogger relations
• Company and Product Launches
• Hosted + Custom Events
• Conferences, Seminars + Tradeshows
• Messaging: Conversational + Traditional
• Writing Service
• Speaker Bureau & Awards
• Webinars
• Amplifying your message, driving more traffic and getting more leads
  

Chief Executive Officer - Geoff De Weaver

Geoff has honed his creative vision and business expertise to become a globally renowned expert in the business of Global Branding and Social Business Design. Geoff has represented some of the world’s most iconic brands worldwide over the last 20+ years including: IBM, Ferrari, Skittles/Mars, EA.com, IMG, Unilever, Microsoft, VISA, P&G, Weight Watchers, Nestle, AT&T, Coca-Cola, Air France, BMW, E*Trade to name a few.

Geoff has authored the following best-selling books on Amazon:

• ‘How to Use LinkedIn…10 Secrets the LinkedIn Experts Don’t Share’ (Feb 2012)
• ‘Business to Business Direct Marketing Basics’ (Feb 2012) 
• ’What is a Social Business? (April 2012)
•  Note: Geoff's Amazon Authors Page is: amazon.com/author/geoffdeweaver

His management experience ranges from “start-ups to” running companies with gross income of $65+ million, EBITA 23.2% and staffing in excess of 5,000+ globally.

Geoff has held senior worldwide management roles at some of the most influential and iconic Global Brand Agencies including: The Brand Union (WPP’s Global Branding Agency), Leo Burnett (Publicis), Ogilvy & Mather (WPP) & Ammirati Puris Lintas (IPG).

Geoff also launched one of the First & Leading Digital Agencies in Australia and thoughout Asia/Pac, in the mid 1990’s. He also set up a JV partnership with Australia’s 2nd largest brand agency, an IPG Group company (NYSE: IPG).

Geoff is passionate about helping his clients/businesses refocus company values on customer needs, redesigning core processes (often using social information technology to enable improvements) and improving business processes across the organization. Geoff often speaks on topic's including: Global Brand Management, Global Advertising & Marketing Best Practice, Social Media, Social Business, Innovation and Technology Marketing.

Geoff lives in Australia, graduated from Miami University but this former Westport, Connecticut lifeguard still loves his NY Yankees.

Our Beliefs

The love and connection between a person and a brand doesn’t just happen. It has to be nurtured. From top to bottom, the inside out. By listening, with stories, environments, products and experiences that matter and build trust and loyalty.

We believe TV no longer dominates media consumption and consumers have outgrown 60-second brands. We think, engaging experiences build stronger customer relationships and build greater differentiation.

We see the $500 billion currently spent on "traditional advertising' globally, rapidly shifting to more digitally oriented channels. With some $50 billion already invested in the 'digital space' we see massive investment moving from 'traditional' to 'digital' within the coming years. 

Today, we believe a combination of larger ad formats, richer media, interactivity, mobile, AR experiences and video give digital expereinces the broadest creative palette of any branding channel. Touchpoint Digital Group is the Generational Shift from the “Mad Men” or “Madison Avenue” Era  (unlike most of today’s traditional TV oriented advertising agencies)

We have a passion for well-told tales and storytelling. How they’re crafted. What they look like. How they sound. How they make us feel. What they make us do next. We also believe, unlike other Digital and Social Agencies, the brand is the most valuable asset you own. Technology skills are critical in building a Social Business but, without understanding and valuing the importance of building a brand, a Social Business will never reach its full potential.

We create fans rather than customers. Fans embody loyalty and fans become advocates. I think the question isn’t “what can we sell this person” but…”what can we do to create even more engaging customer experiences.”

We think most advertising is designed to shout at people until they pay attention. And Touchpoint Digital would rather not shout. We’d rather just start a compelling conversation between a brand and its customer. Engage customers on their terms, as if they where sharing a coffee table by a fire on a cool afternoon. Encourage them to share. Then, we like to measure whether that conversation made the brand, the publisher and the customer happy. Simple.

Social has to be embedded into the way we work and that involves changing the culture of the company 

Additionally, unlike many other digital and branding firms, we’re not part of a global marketing conglomerate. This independence enables us to comfortably partner with your existing agencies and to be objective about where your hard-earned marketing money is spent.

Social Business is not about technology, its about changing the way people work

We bridge the gap between existing IT, sales, marketing, HR and Operations to engage stakeholders, employees and customers more effectively, and help create the kind of network effects and energy that characterize successful businesses of today and the future.

While the average billion-dollar company spends $750,000 a year on social media, according to Bain & Company analysis, some early adopters such as Dell, Wal-Mart, Starbucks, JetBlue and American Express invest significantly more. In some instances, the investment is tens of millions of dollars.

Research conducted by Bain & Company also found that customers who engage with companies over social media spend 20 percent to 40 percent more money with those companies than other customers. They also demonstrate a deeper emotional commitment to the companies, granting them an average 33 points higher Net Promoter® score (NPS®), a common measure of customer loyalty (see below, “NPS 101”).

Is your business going to be an Early Adopter or wait on the sidelines? Our research shows that several early adopters have captured real economic value from their investments and we'd like to help "future-proof" your business.

Want more 'LIKES', FANS, Followers & Deeper Engagement?

 

There are some very big differences between Touchpoint Digital Group and other Consultancies, Advertising Agencies, Digital Agencies, Production Companies and Technology Groups:

• Social is in our DNA - not a "bolt on" like other Brand, PR and Digital Agencies 
• We are passionate about serving you and getting RESULTS
• We understand Social Business has always been about people and engaging experiences, not about the latest social tools or platforms
• We deliver higher levels of customer service and an enhanced customer experience
• We are a “Next-Gen” Marketing Services Firm. By that we mean, unlike “traditional agencies” we use social platforms and partnerships, we cultivate rich, in-market programs that build stronger emotional connections and deeper engagement with our clients’ brands
• We are Innovators not followers
• We always strive to align our commercial interest with yours - not just push you to use heavy TV, Print/Press or Radio
• We help commercialize tangible new products, services, brands and businesses
• We customize, personalize and design every recommendation specifically for your distinct needs. Always developing tangible, measurable and unforgettable work
• We never “pull out” rehashed plans/ideas used on other brands and clients
• We connect data to insight
• We believe as the value of “traditional” channels e.g. TV, Press, Print, etc. is fading, and the attention economy is shifting from mass media and messaging to relationships and conversations and engaging experiences – Touchpoint Digital helped pioneer this Next Gen form of digital marketing
• We know that Agencies, Consultancies and firms that lack data management, analytics, listening, social media execution, and strategy expertise will dry up in the coming years
• We show companies exactly where their marketing budgets are being wasted and where they are best spent as they relate to market relevance
• We leverage value-added content and create social experiences to engage and activate key stakeholders – consumers, business customers, prospects, stakeholders and partners
• We appreciate that building brands is an “Art + Science”. Touchpoint Digital Group excels helping companies strengthen their corporate cultures, differentiate themselves from their competition, win over legions of fans, attract the brightest talent, become media darlings and enhance shareholder relationships
• We are more strategic than our peers – we believe if we do [new media] strategically, we can target more effectively and do it more cost-effectively
• We believe that every consumer “touchpoint” needs to be engaging and measure our success on it
• We believe Mobile is the new point of purchase and look to Asia for inspiration
• Again, we help 'future-proof' businesses with our unique and proven Social Business BRAND Design system

Touchpoint Digital Group also has technical delivery experience in Social, Digital Media, Mobile, Systems Integration, AR Experiences and Workforce Implementation and Collaboration.

Touchpoint Digital Group takes great pride in justifying the expenses (or as we prefer, investment) of today’s marketing and sales programs by demonstrating how technology delivers on success metrics like acquisition, retention, and cross-selling, referrals, loyalty and increasing success.

Global experience with brands has led Touchpoint Digital Group to urge the use of creativity and innovation to push boundaries and disrupt categories with brave, original thinking that can create new ways for brands in offline, online and in-store to build a better world and extraordinary experiences.

Touchpoint Digital Group can help you bridge the gap between strategic intent and the capability to act - call us today. What are you waiting for?

We can assist you address your Social Business Design and deliver business transformation.