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What is a Social Business?
What is a Social Business?
Tips and Framework to Give Your Business a True Competitive Advantage in the Networked Era
Building a Social Business is no longer an option but rather it is a necessity in today’s complex and ‘always on’ business environment. It will provide you with a competitive advantage today as well as in the months and years to come! Best of all social media tools and platforms can also help you conduct your business more efficiently and effectively. So if you need to collaborate with colleagues, partners and suppliers, engage in genuine conversations with your customers and grow your customer base you need to become a Social Business as soon as possible.
Here’s something else to consider, according to IBM’s 2010 CEO Study, 57% of companies who invested in Social Business tools, out-performed their peers citing collaboration and teamwork as having a direct impact on their org..
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SNEAK PREVIEW - How to Use LinkedIn...10 Secrets the LinkedIn Experts Don't Share
Soon to be launched on Amazon worldwide...
"How to use LinkedIn…10 Secrets the LinkedIn Experts Don’t Share" is the 2012 "go to" resource for any marketer, small or large business owner, entrepreneur, sales person, job hunter or consultant looking for a true competitive advantage. Click here to go directly to the Amazon page about Geoff's: http://ow.ly/9kuH3
If you want to create a highly compelling and fully optimised LinkedIn Profile, this book is for you. Geoff De Weaver, the author, has 20+ years of expertise and is a Global Branding Expert and a Social Media Evangelist with decades of experience in building some of the most iconic global brands including: IBM, AT&T, Unilever, Coca-Cola, Microsoft, Nestle and more. Geoff has the background and credentials to teach and share the "secrets" of building a compelling brand.
This book seamlessly blends all the best tips & secrets Geoff has gained over the past 20+ years building iconic brands for Fortune 500 brands worldwide. Geoff distills all the key elements required to build Brand YOU. Remember the old saying “First impression are lasting impressions”? This has never been truer then on LinkedIn, because you get only one chance to make that first impression!
Geoff's LinkedIn "secrets" are geared toward productivity and converting LinkedIn activities into tangible, real world results. Some of the "secrets" Geoff highlights include:
- Taking Control of Brand YOU .
- Improving Your Ranking and Showcasing Your Skills
- Increasing Your Global Networks
- Creating your Own Dynamic Group or Community on LinkedIn
- Cross Promoting with other Social Media Giants e.g. Facebook, Google+, etc
- Giving and Getting Recommendations: Sharing is Caring!
- Running Successful Money Making Events and much more
Not only will these secrets improve your LinkedIn Profile, they will also help you become more successful with your business and social media efforts. In fact, no matter what the nature of your business may be, you will benefit from the secrets and tips you’ll find revealed in this book.
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New on Amazon - "Business to Business Direct Marketing Basics"
Just released book - "Business to Business Direct Marketing Basics"
Just wanted to give you the "heads up" that there is a powerful new book to help you build your business, called - "Business to Business Direct Marketing Basics."
This book, which is the first of a series, launched on Amazon today!
This book covers the basics of Business to Business Direct Marketing and incorporates a range of topics including: tips on getting started in Business to Business Direct Marketing, planning, list selection, database marketing, developing an 'offer', creating ads that sell as well as online, digital and social media marketing strategies and much more.
Here is the link directly to Amazon if you would like some new, fresh ideas to build your business. This link goes straight to the Amazon pa..
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How to build brilliant Social Media strategies for your Business… and Social Business
Having started my career at some of the most success global brand agencies in the business e.g. DDB, Ogilvy, Leo Burnett – it was drilled into me as a junior account executive, fresh out of University, that ‘big ideas’ come from having deep customer insights and a thorough understanding of your target audience. Without, this knowledge, developing value propositions, selecting the right channels, building rich customer relationships, resourcing appropriately and growing revenue streams would be impossible.
Simply, a big creative idea just doesn’t happen without a deep and rich understanding of your target audience online or offline.
Today, with Social Media and Digital, the same is true, to create effective campaigns, you must start with a deep, rich understanding of your target audience and customer segments. Customers comprise the basis for any business, and without profitable customers, no company can stay in business. Therefore, before kicking off any project or campaign, a deep understanding is needed about specific customer needs. In fact, I estimate that up to 50% of the success of any digital or social campaign is based on getting your target audience correct. E.g. what motivates them, what they like AND dislike, etc.
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