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Partnering

PARTNERING WITH CLIENTS, BRANDS AND PROJECTS
PARTNERING WITH CLIENTS, BRANDS AND PROJECTS

We often initially get involved with Clients, Brands and Businesses when, the CEO or Senior Leadership Team starts asking: Where and how can Social Business practices help transform my business and relationships?

We love to partner with: Businesses, Brand Organizations, Governments and Universities who want to understand Social Business Design and Innovation deeper and more intimately.  We also partner with Advertising Agencies, Promotional Agencise, AND... with an extensive network of creative and innovative people including: Strategists, Technologists, Media Planners/Buyers, Entrepreneurs, Writers, Photographers, Filmmakers, Community Managers and Designers – on a project-by-project basis.

We value diversity of background, skills and interests but, we put a high value on individual thought and opinion. We especially like partnering with Businesses that are Challengers, Innovators, Game-Changers or want to excel in the Networked Era.

“Social is not a feature. Social is not an application. Social is a deep human motivation that drives our behaviour almost every second that we’re awake … The leading businesses are recognizing that the web is moving away from being centred around content, to being centred around people.That is the biggest social thunderstorm, and all of us are going to have to understand it to succeed. So stop talking about social as a distinct entity. Assume it in everything you do.“   - Paul Adams, in Stop talking about “social”.

Our typical working structure includes in-person strategy meetings, regularly scheduled Skype/GoToMeeting/Conference calls, consulting hours, community management hours, and weekly/monthly reporting. That being said, Touchpoint Digital Group customizes each and every scope of work based on client business objectives, marketing goals and objectives and tactics.

Touchpoint Digital Group is often requested by Businesses to "partner" with their existing Creative, Interactive or Design-based Companies because C-Level Enterprise Executives understand most "traditional" Advertising Agencies wave a "creative magic wand" in a strategic and commercial vacuum, naïve of operating realities, technical processes, enterprise collaboration and business strategy.

'We are often referred to as a “connective tissue” for Twenty-First Century organizations. We are also know for our maniacal customer focus and deep technical expertise.'

Mobile is critical to every Social Business today!

Additionally, Touchpoint Digital Group are huge advocates of incorporating mobile into all future marketing efforts. Technology implications are transforming all businesses from top down, but it is ciritcal that strategies be developed for mobile device management, security and privacy, application management, mobile middleware, mobile application architecture and more. Key recent findings that highlight the huge opportunities include:

  • Smart mobile device sales will outstrip PC sales by early 2015
  • Tablets are expected to be on par with PCs by 2015
  • Smart mobility strategies (particularly the iPad and Tablets) have now become a top priority of most Fortune 500 CIOs
  • Global mobile data going geometric is going to be the largest challenge to growth and use
  • Mobile Internet is Ramping Up Faster Than Desktop Internet by 5x
  • App stores are creating all new conduits between IT suppliers and workers
  • Only 33% of advertisers have a mobile optimized website
  • 30% of smartphone owners have purchased something using their mobile
  • 27% purchase through a mobile site, 22% through an App
  • Global mobile data is the largest opportunity to future growth
  • Intelligent mobility strategies must become a top priority
Partnering

 

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