How can we serve you?

FIND THE PATH TO SUCCESS IN YOUR BUSINESS

We believe businesses and organizations are mostly structured the same way they were 50- 60 years ago. This new era, 'The Networked Era', of direct communications, multi-layered engagement and interactive requirements is necessitating a new model to help govern the process at scale.  Finding the right model is important - that's where Touchpoint Digital Group can help you. 

Touchpoint Digital Group focuses on building Social Businesses, Social Media Strategies, framing Innovation Strategies, Community Management, Social Business BRAND Design, Innovation and Emerging Technology (especially mobile)

What is a Social Business?

Social Business transforms an organization from the inside out, connecting the internal with the external constituent bases in a way that enhances relationships and creates shared value for the staff, partners, stakeholders, and the business and ecosystem as a whole. 

If you own a business today, whether you are a travel agent, restaurateur, real estate agent, motel, sporting goods store owner, an electrical goods supplier or selling products or services online, you are already a Social Business even if you have not yet acknowledged this fact.

Fortune 500 Companies, smaller and more entrepreneurial companies, many of your competitors around the world are now focused on becoming Social Businesses, because Social Businesses are estimated to become a $100B market by 2015. (and this number is only going to escalate as smart marketers shift the $500 billion of 'traditional advertising' to digital/social over the coming years.

Becoming a Social Business is about future-proofing your business to ensure its continued success. It also means becoming more flexible and open, listening to your customers, embracing new technology, processes and attitudes.

So, if you want your business to remain competitive in today’s dynamic marketplace you must build a Social Business that creates more connections, is collaborative, and has engaging transactions and discussions. Becoming a Social Business is an evolution, not a revolution.

We believe that high-performing businesses of the future will transform every part of the enterprise and enable employees to be more transparent, accessible, messages to be more relevant so that every interaction will make up the new customer experience. Ultimately, high-performing companies of the future will be required to deliver on the promise of their brands.

“A Social Business isn’t just a company that has a Facebook page and a Twitter account. A Social Business is one that embraces and cultivates a spirit of collaboration and community throughout its organization—both internally and externally.”  - IBM

Forrester Research predict by 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 26% of all advertising spend as they are embedded in the marketing mix. Here at Touchpoint Digital Group, we believe marketers and businesses today that treat digital channels as an 'afterthought' of their integrated campaigns, will rapidly start shifting to treating digital and social channels as strategic assets.

Our core strengths are defining where to play and developing "market-ready" ways to win in the selected markets or categories, consulting on social media campaigns, building passionate communities, engaging with consumers, establishing a social voice, creating content, establishing key metrics, and highlighting first-mover opportunities. Additionally, we create new products, brands and businesses and help you accelerate their speed to market. 

“ The imperative for business leaders is clear: falling behind in creating internal and external networks could be a critical mistake. Executives need to push their organizations toward becoming fully networked enterprises.” -  McKinsey Quarterly, “The rise of the networked enterprise”, December 2010

In addition to our team of Social Business Designers, Digital, Augmented Reality and Mobile experts, Community Managers and Innovators, Touchpoint Digital Group staffs a design and development team that helps execute against basic branding and campaigns on social platforms.

We future-proof your business.

Disciplines of Expertise

Our views on industry and Social Business, Social Media and Innovation trends arm our clients with a wealth of insights. We particularly like this insight by both McKinsey & Frost & Sullivan and share of list of our disciplines of expertise below in the areas we can help your business flourish:

‘Data shows that revenue of Social Businesses is 24% higher on average. Profitability is better too’

                                                                                 ~ Source: McKinsey and Frost & Sullivan

• Our proven Social Business Design process GUARANTEES results 
• We will Increase your Traffic, Generate more leads and Grow your Revenue 10x -100x
• We are 'not siloed' like most 'traditional agencies' - we synergistically blend Social Media, Advertising, PR, Entertainment, Events, Digital Communications, Innovation, Branding, Mobile & Technology
• We excel at Social Media Strategy, Branding, Content, Audit, Monitoring and Training
• We'll show you how to Galvanize your Social Business around a Big Vision, Compelling Ideas and Collaboration
• We'll show you how to Monetize Emerging Trends and Consumer Segments
• We can help you Migrate your Business and brands into new high margin, rapid growth segments or categories
• We will provide you to the lasted Research & Social Business Intelligence
• We will show you a roadmap to help you reach a higher level of success
• Global Best Practice in Augmented Reality Experiences
• Developing visual interactive solutions between the real and the virtual world
• Story Development that will expand your business and grow revenue
• World-class Technology consulting
• Best of Breed Vendor evaluation and selection
• Creating new products, services & brands within defined strategic area
• Community management, empowerment + cultivation
• Listening, monitoring – intelligence gathering and trend analysis
• Advertising – TV, Print, Guerilla, OOH, Digital, YouTube
• Multi Channel Brand Strategy, Insights & Design
• Research – Shopper, Trends, Analytics
• Creative – online, offline, blogs, experiential, AR and in-store
• We provide highly cost effective Media Planning & Buying Programs
• Public Relations, Outreach, Blogging and Influencer
• Video and Motion Graphics guarantee to expand your brand story and profile
• Content Strategy, Creation and Development
• World-class Facebook, LinkedIn, YouTube, Google+, Twitter, strategies and programs
• Email and Outbound Communications
• Client, Agency and Marcom Integration
• Event Hosting
• We will help you fix any troubled brands and/or businesses in the Networked Era

Areas of Client and Brand Expertise:

We have experience working with clients in a wide range of industries including: Consumer Packaged Goods (CPG), Beer/Wine/Spirits, Consumer Electronics, Financial Services, Beauty, Fashion, Media, Telecommunications, Internet, Automotive, Travel/Airline, Luxury, Sports, Retail, Pharmaceutical/OTC, Entertainment, Social Networking, Sustainable/Green Living, Hospitality and Entertainment.

 

Join us in the Social Business & Social Business Design Network on LinkedIn