SOCIAL BUSINESS DESIGN, INNOVATION & SOCIAL MEDIA THAT WORKS

Learn from the Experts: How to Get Results

 

Touchpoint Digital Group provides Ten (10) primary services in: Social Business Design, Social Media Marketing and Innovation Consulting:

1. Social Media Strategic Plans

• Creation of sustainable, tools-agnostic strategies that integrate Social Media into business objectives. We start with business plans then review marketing objectives
• Based on Touchpoint Digital Groups’s proprietary, Social Media strategic planning methodology
• Focus on how to “be social” and develop engaging experiences, not just how to “do” social
• Fully measurable, with success metrics identified and dashboards created

2. Social Media Audits

• Thorough examination of existing social outposts
• Analysis of competitor social outposts
• Identification of strengths, shortcomings, and best practices in design, humanization, calls to action, and content
• Often include review of other digital marketing elements such as search, usability, SEM/SEO and email marketing

3. Content Marketing Plans

• Identify salient company stories, and story harvesting mechanisms (often including blog strategy)
• Create storytelling editorial calendar, and determine (or create) appropriate social outposts, including video
• Atomize and optimize content dissemination. This is an especially relevant service for B2B technology companies

4. Social Media Campaigns & Ideas

• Creation of Social Media “big ideas” and campaigns (online and offline)
• Integrated with existing umbrella Social Media program
• Fully articulated programs, including timelines, budgets, success metrics
• A relevant balance between “what’s cool” and “what’s prudent”

5. Social Media Scoreboards

• Identification of optimal Social Media success metrics
• Creation of data gathering and reporting systems
• Design and implementation of executive dashboards

6. Social Media Integration and Operations Retainers

• Social Media Policy Development and Steering Committee formation
• Social Media staff training and best practices
• Social Media Policy Guidelines
• Documenting a Social Media/New Media Style Guide
• Auditing and documenting the state of the brand in the social space
• Integration of Social Media into CRM/customer service
• Establishing metrics and KPI’s
• Creation of Social Media crisis plans
• Influencer and tastemaker identification and networking
• Creation of listening, monitoring and response programs
• On call and ad hoc advice and assistance

7. Social Media Training & Learning Workshops

Briefly, what we’ll cover in the Social Media Workshops:

The Basics –

• Platform Overviews (Conceptual; past-present)
• Twitter, Facebook, LinkedIn, YouTube, foursquare, etc.
• Privacy & Security repercussions
• Community, Relationships, Interactions
• Personal, Professional, Global
• Products, Brands, Services, Experiences & Conversation
• Improving Collaboration, Culture and Productivity

Intermediate – (Critical Elements)

• Statistics & Case Studies
• Planning & Strategic Goal Mapping
• Intention, Audience, Path Elements
• Tools & Strategies to leverage technological resources
• Policies, Guidelines & Procedures to Consider

Advanced/Expert – (Tools & Wisdom; Recommended for Large Social Enterprises)

• Analytics, Metrics, Measuring, Monitoring
• Demographic Targeting in Digital Landscape
• Round Table Sessions & Problem Solving Focus Groups
• Half-day or one-day live training workshops on the five primary ways to use social media to build your Social Business
• Includes training on social media strategic planning methodology, and success metrics identification
• Can also be conducted via series of Webinars, GoToMeeting, etc.
• Includes multiple small group breakouts and learning exercises
• E-learning courses and tutorials

Note: We can tailor for: CEO’s • Owners • Presidents • Managing Directors • Senior Marketing Execs • HR Exec’s • Sales & Marketing • Finance – just ask.

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8. Social Media Research, Monitoring, Listening & Evaluation

• Creation of customized social media tools to deliver insight, measurement, information and ultimately recommendations to optimize your online businesses
• We don’t just give you numbers – we give you advice. Tangible, prioritized recommendations focused on improving the user experience
• All our research is custom designed and performed by human experts: Sometimes computer-aided, always human-coded
• Proven science, accurate, proven techniques, proven results

Importantly, Touchpoint Digital Group offers its clients a world-class, Social Commerce Platform with intelligent channel integration. This platform provides companies, brands  & advertisers with the customer analytics & social capabilities to engage directly with their users, helping shape their customers’ experiences, leveraging their voices for greater marketing impact & co-creation of new products & services.

This fully managed service platform is provided as a centralised multi-channel deployment for our partners and clients across all social networks and mobile phones providing consolidated data for a holistic view of the customer. Importantly, this social media platform, leads the market in moving E-commerce to Social Business and Enterprise 2.0.

Touchpoint Digital Group can provide a collaborative model for our partner’s ecosystem to drive further value/loyalty by bundling products and services with other leading value added services, companies and industry segments including: coupons, gaming, virtual goods/currency, LBS, targeted advertising, retail, music, 3rd party loyalty programs and new applications.

This platform provides our clients and partners an aggregated, ever evolving, consumer-centric approach to “future proof” their Social Businesses.

The Social Business Commerce Platform Overview:

Highly scalable integration and business rules platform includes:

• A Multi-Channel Social Commerce Engine
• A Social Data Aggregation Engine
• Data Visualization and Listening System
• A Social and Viral Promotion Engine
• An Ecommerce Management Platform
• A Loyalty and Campaign Management Hub

For more information on this breakthrough technology, please email us today on: info@touchpointdigital.com

9.  Innovation Consulting

• We can create and commercialize new and 'disruptive' products, services, brands and businesses - especially by identify new ways to serve and support people by uncovering needs, behaviors, and desires in 2012 and beyond
• We can design products, services, spaces, and interactive experiences. Our creative and technology teams integrate to understand projects at every stage. We don't believe in SIlos
• Strategy Mapping
• In all our Innovation Consulting, Touchpoint Digital Group scrutinizes market dynamics, competitive response, and client capabilities. Importantly, we gather market insights from qualitative and quantitative sources

10.  Social Business BRAND© Design

• We show you how Social Business Brand© Design can help your business grow in the future by embracing new media, collaboration and processes
• Proven results to grow market-share, mindshare and relevance

More about our five-step Social Business BRAND© Design for Social Business Growth

In order to succeed as an Social Business, we can help your organization develop an integrated, comprehensive five-step game-plan that builds strategically designed plans around five key business areas or follows a Social Business BRAND© Design framework, i.e. branding, systems, processes, culture and analysis of data. Traditional approaches will not work. Importantly, the acronym BRAND©, in the phrase “Social Business BRAND©Design” stands for:

B - Brand.
R – Re-alignment.
A – Analysis.
N – Network integration.
D – Data.

The Social Business BRAND© Design is a framework for rethinking how your business will grow in the future. This framework can be applied to help businesses solve the problems they face today e.g. responding to a PR crisis or informing customers of a price change for example. Successful businesses will need to focus on their component parts when applying Social Business BRAND© Design, as each major operating function has its own inherent challenges and opportunities. e.g. an airline marketing department informing a customer of a delayed flight, etc.

Our five step Social Business BRAND© Design program allows you to produce a holistic business framework for adapting to and capitalizing on the commercial, societal, and technological trends facing every business today. This framework works best for visionaries, game changers and challengers wanting to defy outmoded business models by designing tomorrow’s leading enterprises.

The Social Business BRAND© Design builds Social Trust, a Culture of Participation, Metrics & Measurement guidelines, connects people to expertise and builds total transparency throughout the Business.

Your Investment & Our Fees

We work strictly on a fixed-fee basis, regardless of how long a project takes. There are never any hidden charges or unexpected add-ons as the work unfolds. We are as committed to being as cost-effective and efficient as you are. Expenses are estimated in advance and billed at cost. We will only commence working once our Production Estimate and approved and signed off on.

We guarantee Touchpoint Digital Group can give you voice, credibility and connections.
Start planning your Social Business future by contacting our CEO, Geoff De Weaver via email on: geoff.deweaver@touchpointdigital.com or via Twitter: @geoff_deweaver

Touchpoint Digital Group helps companies unlock the social potential of their brands and amplify its impact to drive business results. 

 

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